Webinar Library

Browse the completed webinars we have already offered. 
Watch each one, anytime, or download the slides to dive into the data.

Open source software is a big part of the developer world. Not only does every category of developer tools have at least some open source alternatives, but some areas are completely dominated by open source offerings. Furthermore, it’s a major part of developer culture, embodying the widely shared values of sharing code, knowledge, and best practices among developers.

Contribution to Open Source Software

Who and why?

In this webinar we explored who are the contributors to open-source software, their reasons for contributing, and how companies fit open source software into their businesses. We looked into how relevant the open source support offered by each of the non-profit organisations is.

Preliminary results from the Developer Program Leader Survey, Q1 2020

What makes a developer program successful?
We ran a survey to determine that. Developer Program strategists and practitioners answered our questions and we shared the answers in a webinar, answering the following questions:

  • FTE headcount for developer marketing, developer relations, and developer tooling activities.

  • Budget for developer marketing, developer relations, and developer tooling activities.

  • Estimate on what value an onboarded developer brings to an organisation over their lifetime. 

  • How they justify the budget for their developer program to upper management?

Developer Psychographics

How developers perceive themselves

The developer population is as diverse as the technology choices they make. In this webinar we introduce software developers in their own words, as they shared them with us in our 17th Developer Economics survey. From logical and introverts, to sensing, night owls and artistic, we walk you through the mosaic of characters, and prove that a sizeable part of the developer community does not actually fit the typical geeky profile that you may have in mind. The webinar will be presented by Christina Voskoglou, /Data Director of Research.

Understand your developer audience 

Understanding the psychographics of your developer audiences is key in building effective communication channels with them. We’ll show you how psychographic profiles differ across development sectors (such as web, augmented reality, and machine learning), age groups, roles, and more. One size does not fit all, and to maximise the return on your dev marketing budget you need to align your messaging with what appeals to your specific audience. 

Where cloud

and machine

learning technologies meet

Developers are diverse in the sense that the vast majority of them are active in more than one software development areas and may be using different tools and technologies in each. Understanding their technology choices across the board can be the key to growing your developer audience and increasing the adoption of your tools and services.

Cloud and machine learning developers have a lot in common

Are you looking to expand your target audience for your cloud or machine learning technologies? Then you might want to consider reaching out to adjacent developer communities. Developers involved in both machine learning and cloud make up a large portion of the global developer population, and understanding their technology choices can help you fine tune your products and optimise your outreach efforts.

How to segment developers into personas

Mankind is diverse, so are developers.

Developers come in all shapes and sizes. Whether you group them by the technologies they use, their coding background, their professional status, their demographics or their motivations, the conclusion is the same. The developer population is not a single homogeneous mass that may be expected to behave in a coherent way. 

Homogeneity comes with proper segmentation  

How do you effectively target your marketing efforts when your developer audience is so diverse? The answer lies with segmentation. 

To maximise return on your outreach efforts you need to segment the developer population into homogeneous groups that are more likely to respond to your outreach messaging.

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